The vast majority of the approximately 9,000 Ivey Business Journal subscribers are senior managers working in a wide variety of industries and geographical locations. The average number of readers per copy is 2.3, meaning that more than 18,000 people read each issue of Ivey Business Journal.

Here are a few highlights from a readership survey conducted during September 1999.

• 50% have been subscribers for 3 or more years.



• 82% spend more than 1 hour reading an issue of Ivey Business Journal.



• 91% hold an executive or senior management title, including Chairman of the Board, President, CEO, Vice-President, or board member.



• 81% are male



• 78% graduated from university, college or higher.



• average personal income of $134,000



• average household income of $195,000

Would you like to receive more information on Ivey Business Journal's readers?
If so, please contact us at:

Ivey Business Journal
Suite 501
179 John St.
Toronto, Ontario M5T 1X4
CANADA
Tel: (416) 598-7775
Fax: (416) 598-0669

Email us at: ibj@ivey.uwo.ca