Kunal Basu is an Associate Professor in the Faculty of Management, McGill University, and a Fellow in Strategic Marketing, University of Oxford, Templeton College, where he is also the Director of the Oxford Advanced Management Program.
MERGING BRANDS: DESIGNING THE POST M&A PORTFOLIO by Kunal Basu
Successful business mergers demand successful brand mergers. If they are to succeed, managers need to be aware that there are different types of mergers and strategies and to identify the one that will work best.
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