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Marianne Broadbent

Professor Marianne Broadbent is Associate Dean at Melbourne Business School and coauthor of Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology (HBS Press, 1998).


 
Articles by this Author:

LINKING BUSINESS AND IT STRATEGIES TOGETHER: FOUR FACTORS FOR SUCCESS
by Marianne Broadbent
Never the twain shall meet.that is your average CEO and CIO. But never has a meeting of the minds been more important. Here are the foundations for a successful relationship.
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  Strategy
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