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Martin Cagan

Martin Cagan is the Managing Partner of the Silicon Valley Product Group, a consultancy that provides content, services and professional development to high-tech companies around the world. www.svproduct.com.


 
Articles by this Author:

THE TOP TEN PRODUCT MISTAKES – AND HOW TO AVOID THEM
by Martin Cagan
Many managers are dumfounded when their great, new product proves to be a dud. Too often, these managers have made one of the ten product mistakes this author describes.
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Topics
 
  Strategy
  Leadership
  Global Business
  The Workplace
  The Organization
  Marketing
  Governance
  Innovation
  Social Responsibility

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