Tim Calkins is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, and the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008). Prior to joining the Kellogg faculty he was a marketing executive at Kraft Foods.
Articles by this Author:
A MARKETING PLAN FOR TURBULENT TIMES by Tim Calkins
The marketing plan for these times is the marketing plan stripped bare... a concise, to-the-point document that presents the facts and replaces lengthy analysis with bits of must-know information.
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