Rita Gunther McGrath is an Associate Professor at Columbia Business School in New York City. She can be reached at rdm20@columbia.edu
Articles by this Author:
MANAGING UNDER COMPLEXITY: WHERE IS EINSTEIN WHEN YOU REALLY NEED HIM? by Rita Gunther McGrath
Keeping it simple may be a very tempting strategy for managing complexity. But before managers try this – and find that simplification can backfire – they would do well to read the suggestions these authors put forward in this article.
More...
