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IVEY BUSINESS JOURNAL - ARCHIVE   March/April 2010 CULTURE-DRIVEN LEADERSHIP by Arkadi Kuhlmann A culture is a company’s personality. Dynamic and engaging, it attracts and retains employees and customers alike. The leader who has created one of the strongest, most distinctive cultures describes the best practices for getting it done. More... LEADING IN UNCERTAIN TIMES by Joanne Reid From a global circus to a global investment manager, leaders of highly successful companies discuss what it takes to steer their companies in turbulent times. More... WHAT HEALTHY COMPANIES CAN LEARN FROM DISTRESSED COMPANIES by Steven Aschkenase by Prasad Hedge Managers who closely examine why some of the mightiest corporations failed will find valuable lessons that can help their own companies from making critical mistakes. More... LEADING IN THE CLEVER ECONOMY by Rob Goffee by Gareth Jones Keeping and enabling those confident, self-directed employees who feel stifled by organizational restraints is a leader’s priority. Treat them well, as you’ll learn in this article, and they’ll stay. More... FASHION CONSCIOUS: LESSONS IN COMMODITIZATION FROM THE FASHION INDUSTRY by Richard D’Aveni Manufacturers whose once-original products have become just another label in the crowd will learn what tactics can help them regain their luster and stand out from the crowd. More...   CHANGING THE RULES OF COMPETITION BY DELIGHTING CUSTOMERS by Roberto Verganti Really understanding consumers, for example learning how, what, where and when they eat, will lead a company to anticipate and deliver the innovative products that customers want. More... CREATIVE EXECUTION by Eric Beaudan Linking strategy and execution may never be as crucial as it is when a leader is differentiating the company. Valuable advice for making the link work awaits leaders in this article. More... JOSEPH STIGLITZ ON FREEFALL by Stephen Bernhut The Nobel laureate discusses the financial meltdown, the prospects for recovery, the role of government and the Fed. And his new book, Freefall. More... GO TELL IT ON THE MOUNTAINS: HOW WORD OF MOUTH CAN LEAD TO BUY-IN OF A TECHNOLOGY by Phoebe Tsai by Deborah Compeau Managers looking for an effective way to re-assure employees and spark their enthusiasm for the introduction of a new technology will learn about some highly effective tactics in this article. More...       Strategy   Leadership   Global Business   The Workplace   The Organization   Marketing   Governance   Innovation   Social Responsibility VIEWPOINT The economy: Asking the right questions by John S. McCallum LEADER'S EDGE An interview with Christopher Bartlett by Stephen Bernhut

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